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The Magic Number: $3 a Gallon

Predicting pump prices is akin to flipping playing cards and saying the next one is an ace. You are right four times out of 52, about 7.6%. That won’t win seer-of-the-year honors. But in one respect there is a “magic” number for gasoline prices, according to a new MaritzCX study on car-consumer behavior. The market-research firm identifies $3 per gallon as the point at which car buyers begin to cite the cost of fuel as a major purchase consideration.

Read more here.

MaritzCX