We'll just need a little more information in order to optimize our services and communications for you:

We'll just need a little more information in order to optimize our services and communications for you:

Study: Gen Z wants cars, values fuel efficiency

Forget hot-selling compact SUVs and trucks; today’s youngest buyers want cars.

MaritzCX, a data company that conducts a yearly new vehicle customer survey, found members of Generation Z — those ages 16-21 — value fuel-efficiency, prefer cars over sport utilities and trucks, and prefer Ford Motor Co. over any other brand. Read More.