Study: Car buyers don’t look to social media for info
Despite being constantly bombarded by tweets, Facebook posts and social media ads, young customers shopping for new cars and trucks still turn to dealers as their primary source of information, a new study shows.
MaritzCX, a data company that conducts a yearly new vehicle customer survey, found that social media plays a minor role when customers under the age of 35 are researching a new vehicle. After surveying more than 60,000 people, the company found dealers, friends and family and consumer guides were the most trusted sources of information. Read More.