New MaritzCX CEO: Great Data Available – Now What?
To Mike Sinoway, a research and analytics veteran, the next big challenge for business is not the collection of data but the ability to translate it into strategies and tactics to effectively engage customers and employees. Sinoway is the new CEO at MaritzCX, formerly Allegiance Software Inc., a Salt Lake City-based pioneer in technology connecting customer and employee engagement. He has extensive experience in customer research and analytics with a number of leading companies.
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