Mark Magee Joins Allegiance As Vice President Of Product Management

– Seasoned product management professional added to strong leadership team –

SALT LAKE CITY – January 22, 2014 – Allegiance, a provider of retention management technology and services, today announced that Mark Magee has joined the company as vice president of product management. Magee’s primary responsibilities will include directing company-wide product development and product strategy for Allegiance.

Magee is an accomplished product management and marketing executive with 20 years of experience in bringing solutions to market that solve customer challenges. His background includes extensive product management, product marketing and business development experience for diverse and global product lines. Prior to Allegiance, Magee was with Symantec, where he held responsibility for the company’s market-leading endpoint protection and management products. He has also previously held leadership positions at a number of technology companies, including Altiris, and Folio Corporation.

“With its well established Voice of Customer platform, Allegiance is in a unique position to combine industry best practices with world-class analytics to enable organizations to drive improved customer experience.” said Magee. “I look forward to being a part of a strong Allegiance team and delivering innovation that will allow companies to maximize value through enhanced customer insight.”

“As a seasoned product management professional, Mark Magee is an important addition to our leadership team,” said Carine Clark, president and CEO of Allegiance. “Product management will play an increasingly important role as Allegiance continues to grow and expand into new markets. Mark’s background and experience in building strong product lines that solve customer problems will strengthen our position in retention management solutions.”

Magee has a BS in finance from Brigham Young University and an MBA from Westminster College.

About Allegiance, Inc.
Allegiance, Inc. helps companies systematically reduce the time it takes to listen, understand and respond to customers’ needs and problems, creating customers for life. The company’s retention management solutions, powered by its Voice of Customer (VoC) platform, help organizations to increase retention rates up to 25% while improving the customer experience and performance management. The Allegiance open architecture platform is offered in a variety of turnkey solutions and is fully integrated with an industry-leading partner network. For more information about Allegiance, visit



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