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MaritzCX™ Wins Patent for Spotlight® Data Mining Solution

Spotlight mines vast amounts of survey and big data to uncover patterns that can improve the results of customer experience programs and increase customer retention

SALT LAKE CITY – January 21, 2015 – MaritzCX today announced it has been awarded a patent by the U.S. Patent & Trademark Office for technology that powers the SaaS-based Spotlight data mining solution. Spotlight combines customer feedback with operational and transactional data to guide customer-related decisions across an organization and improve customer retention.

Spotlight is the first and only data mining tool to be fully integrated into an online, enterprise-class customer experience platform. It automatically analyzes every possible combination in a dataset to illuminate segments that guide real business decisions. Focusing on these segments enables businesses to increase the lifetime value of their customers, increase overall revenue, and decrease costs because their business plans are backed by science that takes the guessing out of customer satisfaction.

This technology, which is now patented, powers the incredible speed of Spotlight. It easily pours through massive sets of data to analyze over a trigintillion (1093) combinations in just seconds. Spotlight makes it simple for business leaders to see value in data that typically is never used, and to do it quickly and easily.

“Our patented Spotlight technology is like putting a hyper drive in your spaceship,” said Jason Taylor, EVP of technology, MaritzCX. “Technology is solving the problems that the explosion of big data is causing. Spotlight is a first in leveraging massive amounts of web-based data – a magic button for discovering business insights. Others talk about the promise of data and patterndriven problem solving, but we have delivered it. In a browser.”

“Client feedback ignited Spotlight development,” said Carine Clark, president and CEO, MaritzCX. “We asked our customers, ‘If you had a magic wand and could change anything about your workday, what would it be?’ They unanimously wanted to discover more important insights and patterns in their data, and do it fast. Our talented teams used that request to invent something entirely new, which is now patented as Spotlight.”

CX software is one of four key elements that help MaritzCX deliver the world’s broadest end-to-end CX software platform and services business. Other elements include data and research science, deep vertical market expertise, and managed program services.