MaritzCX Unveils Industry’s First Comprehensive Powersports Customer Study

New offering delivers current customer experience competitive benchmarking and

buyer behavior data from top OEMs including Motorcycle, ATV, and UTV information

Lehi, Utah—October 4, 2018— Powersports manufacturers and dealers now have access to the market’s most comprehensive customer experience, benchmarking, and buyer behavior study delivered by the market research industry’s most respected data provider – MaritzCX.

For over 40 years, MaritzCX has been delivering this comparative data set to the automotive industry and is now the world’s largest provider of automotive research. Today, MaritzCX is bringing this unmatched insight, expertise, and methodology to the powersports industry enabling participating and subscribing OEM’s and dealers to begin realizing the benefits of this comprehensive offering.

Here’s just some of what MaritzCX Powersports Customer Study offers:

  • Comprehensive view into consumer buying trends, sentiment, customer experience/satisfaction driver, and benchmarking
  • Highest and most thorough data in the industry
  • One platform for dealers to manage multi-brand customer insight on one platform – greater efficiency

The MaritzCX Powersports Study uniquely provides extensive insight to OEMs and dealers who can purchase the offering as either a comprehensive study or buy three individual modules: Customer Experience, Buyer Behavior, and Benchmarking. The Powersports Study targets buyers/lessees of current model year across all motorcycle segments as well as utility and side-by-side ATVs with 40,000 anticipated customer sample.


“This type of comprehensive research offers a holistic picture into the behavior among new motorcycle, ATV, and UTV buyers and that has never been offered,” said Shawn St. Clair, senior director of syndicated research at MaritzCX. “This in-depth data will be a game changer for OEMs and dealers in a challenging powersports industry.’

The MaritzCX Powersports Syndicate can be managed through MaritzCX’s global software platform where all question metric, demographic dashboards, and reports seamlessly integrate and display data in one place—all through a single login.

The Powersports Syndicate is currently available to OEM and dealer subscribers at special pre-launch pricing, but will officially unveil at AIMExpo 2018 in Vegas, October 11-14.

About MaritzCX

MaritzCX is customer experience (CX) management for big business. High-value CX programs are critical for every organization. We combine CX software, data and research science, deep vertical market expertise, and managed program services to help accelerate client success. CX programs that are most impactful drive the right kind of actions throughout the company and support a strong business case. MaritzCX seeks to partner with companies that insist on effective and high-ROI CX. Our customers include global brands from the Automotive, Financial Services, Travel & Hospitality, Consumer Technology, Telecom, Retail, B2B, Energy and Utilities industries.

Media Contact:

Stephanie Miller, Penna Powers for MaritzCX, C: 801-209-8634,



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