MaritzCX Receives Product of the Year Award

MaritzCX’s Allegiance platform recognized for customer experience technology innovation

Salt Lake CityJanuary 16, 2015 MaritzCX™ today announced that TMC, a global, integrated media company, has named the Allegiance platform as a 2015 CUSTOMER Magazine Product of the Year Award winner.

The Allegiance platform is SaaS-based software that delivers a modern approach for organizations to manage the customer experience, including full customer data integration, multiple survey programs, text analytics, and data mining. The platform turns raw data from customer touch points into actionable insights and instantly shares them with those who can take fast action and improve customer retention, conversion, and lifetime value.

The 17thannual CUSTOMER Product of the Year award, presented by CUSTOMER Magazine, recognizes the most innovative customer experience (CX) technology solutions. Winners represent prominent players in the market who consistently demonstrate the advancement of technologies.

“On behalf of both TMC and CUSTOMER magazine, it is my pleasure to honor MaritzCX with a 2015 Product of the Year Award,” said Rich Tehrani, CEO, TMC. “The Allegiance platform has proved deserving of this elite status, and I look forward to continued innovation from MaritzCX in 2015 and beyond.”

“This award validates how important technology is becoming in reducing customer churn,” said Carine Clark, president and CEO of MaritzCX. “Innovation, creativity, and technical superiority win the day. The Allegiance platform provides what businesses need – every person in the organization can see, sense, and act on the experiences and desires of every customer, at every touch point, as it happens. MaritzCX is leading in this space where customer experience is quickly becoming as critical to business success as an ERP, financial, or CRM system.”

CX software is one of four key elements that help MaritzCX deliver the world’s broadest end-to-end CX software platform and services business. Other elements include data and research science, deep vertical market expertise, and managed program services.

The full results of the 2015 CUSTOMER Product of the Year Award are available in the January/February issue of CUSTOMER magazine and at (subscription required).

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About MaritzCX LLC

MaritzCX believes organizations should be able to see, sense and act on the experiences and desires of every customer, at every touch point, as it happens. The company helps organizations increase customer retention, conversion and lifetime value by ingraining customer experience intelligence and action systems into the DNA of business operations. MaritzCX is the combination of the Allegiance award-winning CX platform and Maritz Research strategic consulting services. For more information, visit

About TMC

TMC is a global, integrated media company that supports clients’ goals by building communities in print, online, and face to face. TMC publishes multiple magazines including Cloud Computing, M2M Evolution, Customer, and Internet Telephony. TMCnet is the leading source of news and articles for the communications and technology industries, and is read by as many as 1.5 million unique visitors monthly. For more information about TMC, visit

About CUSTOMER Magazine

Since 1982, CUSTOMER magazine (formerly Customer Interaction Solutions) has been the voice of the call/contact center, CRM and teleservices industries. CUSTOMER has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive.  Please visit