MaritzCX Announces New President and CEO Michael Sinoway

Sinoway to lead MaritzCX to next stage of growth and success

SALT LAKE CITY (Nov. 29, 2016) – MaritzCX, a global provider of customer experience (CX) software and services, is announcing the appointment of Michael Sinoway as president and CEO of the company. Sinoway succeeds Carine Clark, former president and CEO, who has stepped down.

“Under Mike Sinoway’s leadership, MaritzCX will further integrate its industry-focused research and expert services with the innovative MaritzCX software platform, providing clients with the data and insights they need to improve their customers’ experiences and grow their businesses,” said Steve Gallant, executive vice president of corporate development and general counsel for Maritz Holdings Inc., a majority investor in MaritzCX. “Mike has both the experience and expertise to quickly respond to the accelerating demands of the market and needs of our clients.”

Prior to MaritzCX, Sinoway served as CEO of Avatar Solutions, an integrated SaaS-based patient experience company, acquired in 2016 by Press Ganey. Avatar focused on improving the patient experience for its healthcare clients using a modern data platform. Sinoway also has significant experience in research, service and technology-based businesses. He has led research services for Disney and other market research firms, and deployed CRM technology for Fortune 500 companies at Deloitte Consulting.

“As the only company with more than 40 years of research services expertise and capabilities, combined with seasoned high-tech software development professionals and infrastructure, MaritzCX is in an enviable position in the CX market,” said Sinoway. “This is why the world’s top companies trust MaritzCX to support their customer experience efforts, and why we will continue to innovate the best solutions for their CX needs.”

MaritzCX serves many of the world’s most prestigious brands in the automotive, financial services, healthcare, and hospitality industries. Sinoway’s focus will be on strengthening the integration of customer experience research services with global and custom capabilities, and its CX software engine, which enables clients to act quickly and decisively to convert new customers, improve their experience and increase retention.

About MaritzCX

MaritzCX® software and services help organizations see, sense and act on the experiences and desires of every customer to increase retention, conversion and lifetime value. With an unmatched combination of customer experience (CX) software, research science, vertical market expertise and managed program services, MaritzCX ingrains CX intelligence and action systems into the DNA of business operations through its 12-point CXEvolution process. To take the complimentary CX assessment, visit For more information about MaritzCX, visit

About Maritz Holdings Inc.

St. Louis-based Maritz is a sales and marketing services company, which helps businesses achieve their full potential through inspiring and motivating employees, channel partners and customers. Maritz companies provide market and customer research; customer loyalty, sales incentives and employee rewards and recognition programs; and meeting, event and travel incentive services to Fortune 500 companies and beyond. For more information, visit or contact us at 1-877-4MARITZ.

Media Contacts

Joshua Heath