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Industry-leading Customer Experience Conference CXFusion 2015 Opens Registration

New York Times Best-selling Author Shawn Achor and Customer Experience Transformist Bruce Temkin to Keynote

SALT LAKE CITY – January 6, 2015 – Professionals focused on improving the customer experience (CX) in technology, financial services, automotive, healthcare, retail, and a wide range of other industries will gather April 6-8 in Las Vegas for CXFusion 2015.

Following the theme of “Outcomes are Everything,” top customer experience practitioners, technology innovators, market researchers, and MaritzCX experts will come together for three days of skill and networking expansion. New professionals wanting to explore, kickstart, or accelerate a foundational CX program will find the experience invaluable.

“The true value of a CX program is measured in tangible results that benefit the customers and the company,” said Carine Clark, president and CEO, MaritzCX. “For a program to succeed and truly transform a business, the focus has to shift from data-gathering and intelligence-fostering to action-taking, impacts, and outcomes.”

MaritzCX, the creator and host of the CXFusion event, is the new customer experience technology company that brings together the award-winning software innovation of Allegiance with the market research expertise of Maritz Research.

Keynote Speakers

Shawn Achor will deliver the opening keynote. Achor is the New York Times bestselling author of Before Happiness and The Happiness Advantage. He is the winner of more than a dozen distinguished teaching awards at Harvard University where he delivered lectures on positive psychology that became the most popular class at Harvard. Achor has become one of the world’s leading experts on the connection between happiness and success.

Bruce Temkin, a leading expert in customer experience, leadership, and business transformation will deliver the closing keynote. Temkin has worked with hundreds of large organizations on defining and accelerating their customer experience journeys. He is also the chair and co-founder of the Customer Experience Professionals Association.

Conference Overview

Approximately 400 participants from around the world are expected to attend CXFusion with a common purpose: to discover new ideas, develop new insights, and design new approaches to increase customer retention, conversion, and lifetime value. Five tracks, 53 Sessions, 13 interactive workshops, and a certification program provide a wide variety of learning options.

CXFusion is ideal for professionals working in customer experience, voice of the customer, service or support, operations, survey management, market research, marketing, customer retention, customer intelligence, employee engagement, and human resources.

Registration is now open at http://www.cxfusion.com. The early-bird rate saves $350 from the regular registration fee and is available until February 13.