Customer Feedback Company Allegiance Combines with Maritz Research to Form New Customer Experience Giant
The new focus on customer experience already has led to numerous mergers and acquisitions in this arena. To date, much of that M&A activity has involved CRM and other database giants snapping up specialists in such areas as marketing automation. But today a new company called MaritzCX – which is a combination of voice of the customer/customer survey outfit Allegiance and customer experience research firm Maritz Research – makes its debut. Read more.