CASRO Transformation Series: MaritzCX – Transforming at the Speed of CX
MaritzCX was born out of the acquisition of Allegiance by Maritz Holdings, Inc, the parent company of Maritz Research, in November 2014. The transaction put in motion the joint evolution of an industry-respected expert in the area of customer satisfaction (Maritz Research) and an innovative technology platform. A mere nine months after the acquisition was announced, MaritzCX launched its new MaritzCX platform – a SaaS-based customer experience platform capable of handling 42,000 transactions per second. Carine Clark, President and CEO of MaritzCX, shared her thoughts on what it takes to achieve transformation at warp speed. Read more at GreenBook.