Allegiance VoCFusion 2014 Focuses on Gaining Insights from Big Data

Successful three-day event yields best practices and future trends on turning data into action

SALT LAKE CITY – April 28, 2014 – Attendees of the Allegiance VoCFusion 2014 conference gained new perspectives and shared best practices on discovering insights in customer data that improve customer retention and increase growth. The annual conference, held at the Bellagio Hotel in Las Vegas on April 21 to 23, 2014, brought together experts and practitioners to share experiences on how they can turn feedback and big data into happy customers and employees.

In the conference opening presentation, Allegiance CEO Carine Clark expanded on the theme of this year’s event — turning data into happy customers and employees. Clark explained that modern CX programs are moving away from reliance on customer survey data to a majority coming from the “big data” collected through operational sources in a company. The companies that can put that data to work to improve the customer experience will be the winners.

Customer experience professionals and leading experts provided practical and inspirational presentations, including Bruce Temkin, managing partner of Temkin Group, Robert Stephens, founder of Geek Squad and former CTO of Best Buy, Jim Knight, CEO Hospitality on Point, Stefan Osthaus, founder of mybalance and Megan Burns, VP of Forester Research.

“We want to thank our speakers, attendees and partners for making this year’s VoCFusion a successful event,” said Clark. “Improving customer experience has become an imperative for business survival, and with the availability of more and more customer data, the challenge is to quickly analyze all of the available data and use it to enhance each customer’s experience in near real time.”

Allegiance also introduced its newest innovation, Dashboards 2, a data visualization tool thatspeeds discovery of insights in customer experience (CX) data from a multitude of sources. Dashboards 2 is a part of the Allegiance Engage platform that combines customer feedback with big data from CRM and operations systems to uncover insights.

VoCFusion premier sponsors included Ipsos Loyalty and Maritz Research. Exhibit sponsors were Enlaso, Mulberry Consulting, the Service Profit Chain Institute, and SSI.

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About Allegiance, Inc.
Allegiance, Inc. helps companies systematically reduce the time it takes to listen, understand and respond to customers’ needs and problems, creating customers for life. The company’s retention management solutions, powered by its Voice of Customer (VoC) platform, help organizations to increase retention rates up to 25% while improving the customer experience and performance management. The Allegiance open architecture platform is offered in a variety of turnkey solutions and is fully integrated with an industry-leading partner network. For more information about Allegiance, visit