Allegiance Appoints Steve Baxter as SVP of EMEA and Global Mid-Market Sales

– Experienced executive to accelerate Allegiance presence in key markets –

SALT LAKE CITY – July 1, 2014 – Allegiance, a provider of Voice of Customer/Customer Experience technology and services, today announced the appointment of Steve Baxter as SVP of EMEA and Global Mid-Market Sales. In this role, Baxter will be responsible for launching EMEA operations and for executing the company’s global mid-market strategy.

Baxter joins Allegiance with more than 25 years of experience in the enterprise software industry, of which more than eight were in the customer feedback/experience market. Prior to Allegiance, he served as SVP of worldwide sales at Satmetrix where he was also instrumental in creating and building the company’s mid-market business. He has successfully held several senior sales and operational management roles, including CEO and founder of Systino, Inc. and managing director of EMEA for CDC Software.

“I am excited to join an innovative and fast growing company like Allegiance and look forward to working with the entire team to aggressively build the company’s global operations,” said Baxter. “Customers have become more sophisticated and knowledgeable about what they need. As a result, we’re seeing a few leaders emerge. As one of those, Allegiance is in a great position to fulfill the needs of businesses worldwide to improve the customer experience and reap the benefits in increased retention and revenue.”

“Steve is a strong and capable industry executive with the experience we need to expand our offerings internationally. We are excited to attract top talent like Steve, who has led global teams in the loyalty and enterprise software industries,” said Carine Clark, president and CEO of Allegiance. “This will enable Allegiance to meet and exceed the growing global demand from customers and partners and take advantage of this untapped market opportunity for customer experience software.”

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