MaritzCX Enters 2019 With Product Evolutions, Industry Records & Strong Growth Gains Copy

Lehi, Utah—January 7, 2019MaritzCX reached a record 1.8 million platform users in 2018. Global SaaS license revenue growth was strong, including a 79 percent increase in international SaaS revenue. New enterprise clients include global brands from the automotive, insurance and financial services industries.

Product Evolutions

With a focus on accelerating the success of its hundreds of large enterprise clients, MaritzCX released new solutions to transform business operations, enhance culture and improve ROI for its clients’ customer experience (CX) programs.

In 2018, MaritzCX introduced RocketCX™, a patent-pending technology that combines flexibility with super-fast reporting calculation and display, rendering complex CX charts in milliseconds, and FieldCX™, the reporting and action toolset that has been optimized to the needs of front-line, customer facing employees in a large organization.

Other notable products launched in 2018 include; Employee solutions that help link employee and customer experience and drive more effective actions; Text Analytics Emotions solutions to measure the breadth of emotions in open ended feedback; Extensible SaaS technology that is being used to power a host of new solutions including chatbots, Alexa™ feedback integrations, and display technology, called Advocacy Boards, used to create greater cultural alignment by displaying real-time, curated, customer and employee feedback, scores and goals in trafficked areas of businesses. Extensible SaaS empowers unique customer feature requests to be more speedily developed and used.

Proprietary Studies Reach Record Milestones

In 2018, the company reached a milestone 10,000 large and very large enterprise respondents participating in CXEvolution, the world’s largest study and assessment, measurement, and prescriptive-action framework. Built on organizational capabilities like CX strategy, people, processes, technology, customer alignment, existing customer growth, and other financial indicators, CXEvolution identifies and quantifies individual roadblocks to success, benchmarks a CX program against others in any industry, and provides prescriptive-action scenarios correlated to predictive financial returns.

In 2019, MaritzCX is marking the 50th year of its New Vehicle Customer Study (NVCS), used by the world’s largest automotive companies for competitive benchmarking and insights into automotive product development, sales and satisfaction strategies.

MaritzCX also introduced the Powersports industry’s first comprehensive customer study to provide Powersports manufacturers and dealers with unprecedented access to the market’s most comprehensive customer experience, benchmarking, and buyer behavior.

Industry Analyst Recognition

For the third consecutive year in a row, MaritzCX received the highest rank for a Customer Experience (CX) technology and research firm (ranked 14th) from the American Marketing Association (AMA) in its annual Top 50 Report of U.S. Market Research and Analytics Companies.

Additionally, MaritzCX continues to lead as the CX technology and research firm for large enterprise CX programs. In The Forrester Wave™: Customer Feedback Management Platforms, Q4 2018 report, MaritzCX was named a Strong Performer and earned a 5.00 out of 5.00 in the enterprise customer base criteria. Additional report evaluations included analysis capabilities, professional service offerings, product usability and accessibility and customer strategy. Globally, MaritzCX was named as a Leader in The Forrester Wave: Customer Feedback Management Platforms Asia Pacific, Q4, 2018 Report. This is the highest ranked category in the report.

The global Gartner Market Guide for Voice-of-the Customer Solutions shows highest possible ratings for MaritzCX’s reports and analytics capabilities and its professional services. Companies and their technology offerings were evaluated on performance supporting customer listening, analysis of structured and unstructured data from multi-channel customer feedback as well as data mining, predictive and prescriptive analytics. The top end rating for professional services was earned by MaritzCX’s wide range of effective CX consulting services.

“The business of customer experience is advancing at a fast pace, and the expectation for better measurement and action across the enterprise is growing too,” said Mike Sinoway, MaritzCX president and CEO. “We are privileged to work with the very best clients in the industry, and to help them drive higher value CX programs.”

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About MaritzCX

MaritzCX is customer experience (CX) management for big business. High-value CX programs are critical for every organization. We combine CX software, data and research science, deep vertical market expertise, and managed program services to help accelerate client success. CX programs that are most impactful drive the right kind of actions throughout the company and support a strong business case. MaritzCX seeks to partner with companies that insist on effective and high-ROI CX. Our customers include global brands from the Automotive, Financial Services, Travel & Hospitality, Consumer Technology, Telecom, Retail, B2B, Energy and Utilities industries.


Media contact: Stephanie Miller, Penna Powers, 801-209-8634,