How to Elevate CX surveys to capture higher quality more actionable data
It’s a mobile world. Over 60% of CX surveys are now taken on mobile devices. That’s staggering. Capturing actionable customer insight from this mobile society continues to be a major industry challenge and has researchers and survey participants, alike, challenged to respectively obtain and provide this critical feedback.
Recent findings from a research-on-research study completed by MaritzCX, ResearchNow, FocusVision and Voxpopme, highlights respondent preference when it comes to providing feedback on multiple mobile devices. The study examines and compares the effectiveness of open-ends, opt-out checkboxes, voice-to-text, video, and landscape prompt — insight every CX practitioner needs to hear.
Join MaritzCX Product Manager and mobile survey expert, Ted Saunders, for this web cast and learn:
- Mobile survey trends
- Participant challenges
- Obtaining verbatims
- Effectiveness of voice-to-text
- Improving response quality
Giving participants a choice on how to respond matters. Forcing, or not forcing, verbatim responses can impact data quality. Voice-to-text awareness and usage has changed. Attend this webinar to learn the who, what, where, when and how of mobile surveying, along with practical guidance, words of caution, and other best practices.