What’s In The Book?
The Top 10 Voice of Customer (VoC) Best Practices effectively outlines what steps to take to ensure success. Listening to and understanding the voice of the customer is crucial to restoring consumer trust and build customer loyalty. Ultimately, those companies who listen to their customers will win their business and set them apart from the competition.
As companies work to restore consumer trust and build better relationships with customers, they must think and communicate differently. Of key importance is understanding what a customer needs and wants, as well as any concerns they have. This is successfully accomplished by continually gathering, analyzing, and acting on customer feedback.
Now more than ever it is imperative to meet or exceed customer expectations. How do you know if you are succeeding?
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