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The ROI of Feelings: Understanding the Emotional Connection to Your Brand

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It’s not rocket science. It’s brain science.

A recent MaritzCX study revealed that 80% of the companies who proactively gather, analyze, manage and use insights into customers’ feelings have better financial performance, year-over-year. Today, most organizations agree that understanding your customers’ experiences with your brand is critically important; however, few organizations give appropriate weight to the emotional side of these experiences.

What’s at risk? Your customers’ feelings.

Join MaritzCX’s Stacy Bolger and Lisa London for this web cast as they explain how leading brands have set the bar for managing customer emotions and how organizations from all industries can learn from their example and be proactive in understanding their customers.

Stacy Bolger Lisa London
Stacy Bolger
Senior Strategic Consulting Director
Lisa London
Director, Strategic Consulting

What you’ll learn:

  • Why companies that manage customer emotions are successful
  • How to leverage neuro and behavioral science to manage insights
  • Real-world examples of emotional brand experiences
  • How to measure, understand, and link brand emotions to financial impact

In some cases, organizations should start paying more attention to the emotional side of their customer experiences rather than operational processes. Join us to find out how.

SOME OF THE WORLD'S BEST BRANDS TRUST MARITZCX

Reliant
Transamerica
AT&T
rei
citi grey
nissan

MaritzCX is the world’s only full-service customer experience company that combines technology, data, and research expertise to make sure the right people in your organization can understand and respond to every customer experience in real time.

On-Demand Webinar

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