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The ROI of Customer Experience in Financial Services

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HOW DO YOU GUARD AGAINST SURVEY MANIPULATION?

What’s the value of a customer? What’s the impact of customer churn? If you know these answers for your financial institution, you understand the importance of customer retention and satisfaction, and subsequently, you realize the necessity of an effective CX program. According to recent studies, up to 10 percent of a large bank’s customer base can be classified as “at risk.” It’s that potential churn that could ultimately cost an institution billions. Today’s game changer is a CX program capable of maximizing retention and improving your firm’s bottom line.

Jennifer Passini Josh Harker
Jennifer Passini
Principal CX Transformation Consultant
Josh Harker
CX Program Manager

Join MaritzCX for a webcast featuring a trio of CX experts who are helping companies just like yours change the game. MaritzCX’s Jennifer Passini, Principal CX Transformation Consultant and CX Program Manager, Josh Harker, recently examined how financial services organizations can increase the ROI of their CX programs by focusing on business outcomes, understanding the true value of a customer, and learning how to accurately identify at-risk customers. The presentation showcases best practices and includes case studies of financial services firms that successfully put these practices into action.

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SOME OF THE WORLD'S BEST BRANDS TRUST MARITZCX

MACU
Transamerica
SunTrust
HSBC
citi grey
frost

MaritzCX is the world’s only full-service customer experience company that combines technology, data, and research expertise to make sure the right people in your organization can understand and respond to every customer experience in real time.

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