Social media reviews have gained popularity among auto shoppers as a trusted source of reference when making purchase decisions. In Canada and in the US, roughly half of all shoppers feel these online reviews are trustworthy. A recent MaritzCX study discovers the impact social media reviews are having on car shoppers, dealers, and OEMs. Read this whitepaper to find more of what the study uncovered and to learn the best practices dealers and manufacturers can use for managing and acting upon social media reviews.
What you’ll discover:
- A better understanding of how social media reviews impact car brand buying decisions
- Reasons why dealerships should value and monitor online reviews
- Generational differences in social media review posting and trusting
- Prescriptive advice for dealers and OEMs in managing social media reviews and maximizing opportunities for enhancing the customer experience