Social Media’s Impact on Purchase Decisions

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If you don’t think social media reviews are important to your business, watch this webinar.

A recently released MaritzCX study took an in depth look into the impact social media reviews have on car buying decisions. The research delivers insight into who reads reviews, who posts reviews, and how much reviews are trusted.  We even examined which sites buyers use and trust most. While the data is specific to the automotive industry, the results prove applicable and compelling to marketers, CX practitioners, and researchers across all markets. Join David Ensing, Ph.D., VP, MaritzCX Mobility, for this webinar as he shares his findings and conveys strategic takeaways from this important study.

Watch this webinar and learn:

  • Year over year trends in how people use social media for automotive purchase and service decisions
  • Sites people utilize for automotive purchase and service decisions
  • Customers’ willingness to leave social media reviews
  • Brief case study demonstrating lift in social media reviews

Ensing also explains how MaritzCX’s SocialCX offering can be used in conjunction with CX surveys to increase customer responses and enhance social media postings about purchases and services.

SOME OF THE WORLD'S BEST BRANDS TRUST MARITZCX

Reliant
Transamerica
AT&T
rei
citi grey
nissan

MaritzCX is the world’s only full-service customer experience company that combines technology, data, and research expertise to make sure the right people in your organization can understand and respond to every customer experience in real time.

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