The Need for Segmentation
A crucial first step in sustaining growth of a healthy business is to identify the customers that have the most potential and influence for your brand.
Segmentation is an end-to-end, complete offering that covers a broad range of services from design to fieldwork, analysis and reporting. This type of research provides the means to identify and market to customers that are most loyal to your business, which gives you a strategic opportunity to leverage how customer groups differ within the marketplace and best identify what those groups need.
Learn about 3 different segmentation research approaches:
- Database Segmentation
- Needs-based Segmentation
- Attitudinal Segmentation
MaritzCX leverages decades of experience to determine the most appropriate segmenting method to uncover the most effective solution that will benefit you and your customers.
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