Relationship versus Transactional – What’s the difference?
MaritzCX clients often ask us “why are our scores on the same question different between these two studies?” We commonly find that mode effects explain the differences, however, there are other aspects of research that may be at play.
In this Point of View (POV) paper, we exam five different types of studies—relationship, transactional, blinded, branded, and sponsored. For each, we examine different factors that may account for variance in scores that may appear in each. In addition, we give recommendations for how to evaluate and compare the results of studies conducted.
Fill out the form on this page to find out how to evaluate score differences in the studies you conduct.