WSECU and MaritzCX Focus on Memorable Moments
If we sift through our own memories, it quickly becomes apparent that some experiences matter more than others. Those durable memories inform how we make decisions, where we decide to shop, which products and brands appeal to us most. And, it’s not just the highest highs and lowest lows that we remember. What makes a memorable moment for your customers?
You’re invited to join Nita Sporseen, Member Experience Architect from Washington State Employees Credit Union (WSECU) and Jennifer Passini, Ph.D., Senior Director, CX Solution Strategy from MaritzCX, as these two CX experts discuss factors that make some types of experiences linger in people’s memory, while others (good and bad) don’t seem to stick around.
What you’ll learn:
- The attributes of commonly salient experiences
- How context can change the importance of a given interaction
- How to use experience salience as a key factor in prioritization
Memorable moments often serve as the competitive differentiator for businesses, particularly in industries where products and services are similar or regulated. Join this webinar to better understand how your organization can create experiences that matter.