MaritzCX, the auto industry’s leading customer experience (CX) management provider and producer of the New Vehicle Customer Study, now offers the market exclusive access to research that delivers critical insight on car buyers’ perceptions, opinions, and expectations of self-driving vehicles.
Now available for purchase, the MaritzCX New Vehicle Customer Study provides survey data from 15,000 auto buyers, revealing key consumer findings such as:
- Level of awareness
- Readiness to accept autonomous technology
- Key differences in interest across automotive segments
- An in-depth understanding of perspective (pros and cons)
- Concerns with important context, such as safety
- Expectations such as pricing, convenience and fuel economy
Let MaritzCX – the company you trust for delivering accurate auto buyer opinions – provide you with the unmatched insight you need to develop a solid market strategy around self-driving vehicles.