Individual Health Insurance + Politics + Money

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MaritzCX Study Explored Interest for Coverage After Recent Policy Changes

Open enrollment is quickly approaching and ACA policy changes are impacting the demand, the buyer types, and the intended coverage of individual health care plans. Are you prepared? Key findings from a recent MaritzCX study will help insurers develop targeted marketing efforts to attract individual healthcare coverage buyers.

Join MaritzCX subject matter experts, Magda Vaughan and Brian O’Connor for a webinar where they deliver the results of this timely MaritzCX study.

Topics covered during the webinar:

  • Is there still a demand for individual coverage?
  • Characteristics of the non-traditional buyer demographic
  • What factors are impacting purchasing decisions?

The individual healthcare buyer market is still sizable and results generated from the MaritzCX study can guide insurers as to what they can do to maximize their success in this market; who they should target, and what product aspects drive the decision to purchase. The MaritzCX individual health plan study surveyed over 600 individuals who either shopped for, or had individual healthcare coverage in the past 15 months.


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MaritzCX is the world’s only full-service customer experience company that combines technology, data, and research expertise to make sure the right people in your organization can understand and respond to every customer experience in real time.

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