Companies are losing customers at a staggering rate, without really hearing from most of them. Every company executive will raise their hand and say they believe having loyal customers is a key to business success. But what are executives really doing about it?
Fostering true loyalty and engagement with customers starts at a basic level. These nine principles will guide you in your efforts to create greater loyalty and engagement within your organization. Creating loyalty is one of the most critical ways to retain more of your customers and grow your business faster. It can also be a powerful competitive edge.
This white paper will help you:
- Understand three fundamental concepts of customer loyalty to make sure you are building on a solid foundation.
- Adopt technology to help you manage large volumes of unstructured data and create actionable information from your feedback.
- Tie the latest ‘soft measures’ such as satisfaction, loyalty, and engagement to ‘hard measures’ of actual business outcomes.