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Impact of Social Media Among North American Car Buyers

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Opportunities for dealership social media engagement

Download this presentation to obtain a better understanding of how new car shoppers in the US and Canada regard social media reviews when considering brand and dealership; and subsequently, learn how dealers and manufacturers can use social media to engage with customers and improve the experience. MaritzCX’s market leading automotive research and customer experience experts recently conducted an in-depth study, identifying social media opinions and actions of more than 23,000 new car buyers across North America. These buyers, who are also part of the MaritzCX New Vehicle Customer Study – the auto industry’s most respected and trusted source for new car data — provided rich content about their social media activity and attitudes in relation to their recent auto purchase.

What you’ll learn:

  • The who, what, where, when, and why regarding the MaritzCX Social Media Review Study
  • Who relies on social media reviews for new car purchases (by geography and age)
  • How many buyers have posted online reviews about dealers services and sales
  • What steps manufacturers and dealers should take to better manage and address reviews

You won’t find this report anywhere else. Only MaritzCX has the capacity to deliver this type of research to the automotive industry and we just did.

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MaritzCX is the world’s only full-service customer experience company that combines technology, data, and research expertise to make sure the right people in your organization can understand and respond to every customer experience in real time.

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