MaritzCX conducted a survey of US participants and found that survey respondents acknowledge that the frequency of receiving surveys has gone up (42%) or stayed about the same (50%) over the last three years. Only 8% reported that they receive fewer surveys than three years ago. However, this increase doesn’t seem to have lessened customers’ willingness to respond to surveys.
So, the assumption that customers are overwhelmed with surveys and therefore will only answer short ones is a misconception. In this paper, we will address some questions about this topic using research and findings from our customers’ experience programs .
Some key points are:
- How people are acting when taking surveys
- What you should consider when shortening a survey
- Best practices for general survey design
Download How Short Should You Make Your Customer Experience Surveys to better understand the facts versus fiction.