Concerns about front-line attempts to interfere with feedback surveys – and ultimately, the entire customer satisfaction measurement process – have been around for a long time, but those concerns seem to be intensifying. So how do you guard against survey manipulation? And, do you know the difference between survey manipulation and good customer service? In some instances, it can actually be a fine line.
Join David Ensing, Ph.D., and VP of Research Consulting, MaritzCX, and Dan Gass, Vice President, Global Customer Experience, Enterprise Rent-A-Car, for a webcast aimed at equipping CX program directors with best practices for avoiding survey manipulation. You’ll want to attend this event to obtain a better understanding of how to successfully approach survey design, delivery, and reporting, and learn how Enterprise maintains the integrity of its customer feedback surveys to consistently sustain a world-class CX program.
Attend this web cast to learn:
- The scope of the survey manipulation problem
- Best practices for avoiding survey manipulation
- Safeguards Enterprise Rent-A-Car employs to guard against survey manipulation
Most CX data is still generated through surveys. Register for this event and you’ll hear strategies for maintaining survey integrity from presenters, David Ensing, Ph.D., and VP of Research Consulting, MaritzCX, and Dan Gass, Vice President, Global Customer Experience, Enterprise Rent-A-Car.