Ending the Data Debates on the Value of Customer Advocacy

Watch the Webinar

How to translate your CX delivery agenda into the company’s bottom line

Join guest speaker Stan Swinton, Partner at Bain & Company, a leader in helping organizations create loyal customers and one of the foremost CX experts practicing for over 15 years. Stan will share Bain’s perspective on what it takes to secure CX’s place at the Executive table and in the planning and investments cycle.

And MaritzCX speaker, Lisa London, Director of Strategic Consulting, will share the importance of developing and applying key foundational CX capabilities to be successful driving business impact through CX strategies.

Companies have experienced mixed success in measuring customer experience ROI in terms the CFO can understand. This webinar will teach you how to value loyal customers and create a CX strategy that ties to your company’s profit objectives.

In this webinar you will learn:

  • What foundational CX capabilities you need to drive business success
  • How best practices can be prioritized based upon its tie to financial impact
  • Why Customer Experience struggles to get its fair share of investment
  • How to translate CX metrics into tangible goals and financial outcomes
  • How to think about prioritizing CX initiatives for coverage, impact and timing

Register today to hear how you can better translate your CX strategy and delivery agenda into your company’s bottom line.

Our Presenters

Stan Swinton, Partner, Bain & Company

Stanford Swinton is a partner at Bain & Company based in London. He is a leader in the firms Customer Strategy & Marketing practice. He joined Bain in 2011 and previously worked in the Customer Advisory team at PWC.  Stan has worked with clients in multiple industries across North America, Europe and Asia and is recognized as a global expert in customer experience transformations and the Net Promoter System.  Stan holds a JD from George Washington University and an MBA from the Oxford University.

Lisa London, Director, Strategic Consulting, MaritzCX

Lisa leads key consulting solutions like CXEvolution and heads up the strategy and execution of Thought Leadership at MaritzCX. In her consulting engagements, she uses a collaborative, holistic approach to uncover insights and solve pressing business needs. Lisa earned an honors double B.A. in political science and international studies from Saint Louis University and a Ph.D. in political science from the University of Pittsburgh, with a focus on social psychology and mass behavior.


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MaritzCX is the world’s only full-service customer experience company that combines technology, data, and research expertise to make sure the right people in your organization can understand and respond to every customer experience in real time.

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