Does your brand promise match your brand experience? Truth is, most organizations aren’t certain. Relentless competition and fickle customers (who have many options) demand companies deliver a differentiator beyond quality and price.
Today, that difference is often their experience with your brand. Maybe it’s a friendly greeting, proper signage, knowledgeable staff, short wait time, or cleanliness – deliverables you expect your brand is offering at every location and every customer touchpoint. But, are you sure your frontline is delivering?
Join mystery shopping expert, Silvana Daehn of MaritzCX, as she presents, Deliver on Your Brand Promise, Everywhere. Every Time.
You’ll learn how mystery shopping is an effective and efficient means of ensuring your brand delivers on its promise and discover:
- How mystery shopping can address specific challenges, from shrinking margins to employee and customer retention
- The how and when to use different types of mystery shopping and how they can be beneficial to your business
- What attributes are best to measure by knowing what’s important to your customers and your business
- The importance of mystery shopping in an overall CX program