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Case Study: Associated Bank

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Headquartered in Green Bay, Wisconsin, Associated Bank is a leading Midwest banking franchise, offering a full range of financial products and services from over 200 banking locations; serving more than 100 communities throughout Wisconsin, Illinois and Minnesota. They had a strong desire to transform their existing Voice of Customer (VoC) measurement program into a holistic, centralized, leading-edge program where they could act upon customers’ feedback in real-time. In early 2015, Associated Bank asked MaritzCX to conduct a CX Assessment of their existing program and make recommendations about how it could evolve.

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