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Buying Loyalty: Do Rewards Programs Translate Into Customer Engagement?

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Rewards programs have become pervasive, but how do they impact customers’ emotional connection to the brand?

 

While rewards programs play an important role in many companies’ overall marketing strategies and add to a brand’s value proposition, they do not alone create engaged customers. True customer loyalty and engagement strengthens a brand and is built with three key factors; time, positive experiences, and most importantly, listening to customers. When customers are engaged with a brand, they are connected with their hearts, not simply their wallets.

“Membership in U.S. loyalty rewards programs has reached 1.3 billion, more than four times the national population.” -COLLOQUY

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