Auto manufacturers are faced with relentless competition and fickle customers who have more choices than ever when it comes to buying or leasing. Customer choice, in many instances, is solely based on the experience they have with the competing brands.
One of the most effective and efficient means of ensuring your brand delivers on its promise — at every customer touchpoint — is by implementing a mystery shop program. Mystery shop programs are proven to protect investments in customer retention and conversion. But, it’s important that you do your homework when evaluating a program that’s right for your organization.
For over 35 years, MaritzCX Mystery Shopping has served as an agent of customer experience (CX) truth for hundreds of Fortune 500 companies. Our mystery shopping services provide a continual, unbiased source of insight helping organizations fully understand and report consistency and compliance of their brand and CX program across all customer channels.
Download our paper, Your Agent of CX Truth to get a better understanding of how a mystery shopping program can work for your organization and learn the benefits of partnering with MaritzCX.