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Consultative Services

Bring your CX programme into sharper focus

Focused, disciplined research produces evidence. And evidence enables smart, strategic decisions. MaritzCX strategic research combines a deep understanding of your customers, your business, and your industry to assess, segment, benchmark, and focus your customer experience initiatives—so you always have the solid evidence and information you need to focus your CX programme, drive customer retention, and deliver lifetime value.

Find the Perfect Mix of Technology and Expertise

MaritzCX Strategic Research always starts with experienced, qualified researchers. Then, we amplify and accelerate their efforts with world-class software and advanced analytical tools. The result is fast, accurate, evidence-based research you can use to inform and improve the development of your business strategies and programmes.

Move Beyond One-Size-Fits-All

Every industry and business is unique, which means you need flexible, customised research programmes led by people who understand your competitive world. MaritzCX provides that expertise—with researchers who are focused on your industry and know how to provide the insights, context, and substance you need to make smart business decisions


Qualitative Focus Groups

In-person focus groups can help you explore reactions to new concepts, products, and services—and uncover crucial details about your customers’ experiences. With Qualitative Focus Groups, experienced moderators work with you to manage and conduct effective, productive focus groups that deliver actionable information and reliable results.

Standard-level Custom Studies

These customised surveys work to collect feedback, opinions, and information that are connected to your business objectives and lead directly to actionable insights. This includes direct research and surveys that measure customer experiences, customer loyalty, brand awareness, and much more.

CX Strategic Insights Report

This comprehensive assessment combines VOC, operational, volumetric, and other data sources into an approachable, easy-to-understand, and business-focused “story” that provides valuable insights into your organisation’s biggest strengths, weaknesses, and opportunities.


This offering links critical VOC data to business operations and financial information, so you can gain a complete, accurate picture of how your VOC efforts are impacting the financial performance of your organisation.

Front Line Workshops

Good customer experiences start with your front line employees, and Front Line Workshops provide them with the skills, tools, and information they need to deliver better experiences, engage directly in your CX efforts, and develop ongoing action plans for improvement.

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Customer Experience Vendor Excellence Award

Temkin Group

Frequently Asked Questions

What specific types of research does the MaritzCX Strategic Research offering include?

MaritzCX Strategic Research uses both qualitative and quantitative research methods. This includes segmentation, expectations, choice/trade-off, brand perception, opportunity mapping, CX analysis, and more. Together, these tools and methods provide the insight, context and substance you need to achieve tangible business results.

Bring Your CX Programme into Sharper