Today, more than ever, companies must attract and retain top talent to stay competitive. Voice of the Employee (or Voice of Employee) programmes play a key role in those efforts — by making it possible to systematically collect, manage, and act on feedback and input from employees on a variety of subjects. For example, most successful VoE programmes collect job engagement and satisfaction data, ideas for improving internal programmes and processes, suggestions for improving products and services, and more.
VoE programmes typically use a variety of methods to collect and analyse data from employees, including surveys, group studies, management reviews, and focus groups. Then, they have tools in place to analyse input from employees and convert it into relevant, actionable insights that management can use to boost employee engagement, increase productivity, and improve profits.
Why is Voice of the Employee (VoE) important?
Studies clearly show that happy employees translate directly into more loyal, satisfied customers and increased revenue. VoE measures employee engagement, which shows how motivated, involved, and productive your employees are. These factors, in turn, directly impact employee turnover rates, product and service quality, customer loyalty, and overall profitability.
A 2008 Harvard Business Review article establishes a clear “Service-Profit Chain” that directly connects employee engagement to business value, customer loyalty, and ultimately business profitability and growth:
Building a complete, effective VoE solution with MaritzCX
MaritzCX is ready to apply all the advantages of a powerful, complete, and flexible customer experience (CX) technology platform to the needs of your VoE programme. This allows you to:
- Use multiple methods and channels—including online feedback forms, specialised surveys, social media, and more—to accurately measure employee loyalty, performance, satisfaction, and engagement.
- Quickly implement best practice VoE tactics and techniques across your entire organisation.
- Understand what is motivating or bothering employees in real time, get that information to the right people, and then take quick, effective action.
- Strengthen and expand the connections between employee engagement and business results.