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Voice of the Customer (VoC)

Capturing and understanding everything your customers say about your company.

Your most unhappy customers are your greatest source of learning.

What is the Voice of the Customer (VoC)?

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Capitalising Voice of Customer

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“There is no one monolithic voice of the customer. Customer voices are diverse.” – Kenneth Crow

“You can’t be in all places at all times. A voice of the customer program clones you—and places you in the midst of the marketplace to get an accurate understanding in real-time.” – Adam Edmunds

“Your most unhappy customers are your greatest source of learning.” – Bill Gates

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MaritzCX