Theorising the pursuit of loyalty in the age of the customer
11 December 2014
The battle to keep customers has never been this fierce. As a result, companies must differentiate through the experiences they deliver. Many companies are stepping up their data game to meet their customers’ expectations. Asics recently announced that it will be creating new in store and online interaction points, boosting the number of data points from which it can extract insights. Companies that embrace these opportunities will prosper and keep more customers loyal. Read more at My Customer.