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MaritzCX tackles the CX battleground at CXForum London 2016

Experts including Volkswagen, Smith+Co and British Council come together to discuss aligning customer experience (CX) with real business outcomes

High Wycombe, England – 1 September 2016 – MaritzCX, a global leader in customer experience (CX) software and services, has announced its second CXForum – “Delivering the Promise of Customer Experience” – will take place on 6th October 2016 at London’s OXO Tower.

Customer Experience (CX) is the new battleground for companies to maintain a competitive advantage. Yet while investment in CX has grown proportionally, almost 75% of all CX professionals feel their customer experience efforts fail to have a positive impact on their business results. CXForum is a one-day event dedicated to driving continuous improvements to the industry. It will bring together leading industry innovators, practitioners and MaritzCX experts to introduce a number of best practise models, cover skills advice and showcase visionary technology to help companies successfully advance CX.

Keynote speakers at the conference will include Tim Wade, Managing Partner at CX consultancy Smith+Co, Volkswagen’s Mark Randall, Group Roadside Assistance & Network Quality Manager, and Pete Hogg, Customer Insight Manager at cultural relations organisation British Council. The event will be opened by Dr Janne Ohtonen, Head of Customer Engagement at airline rewards provider Avios.

“This year’s CXForum will bring a host of new insights and opportunities to our attendees. Industry leaders and trusted customers will come together to discuss the most pressing issues that businesses are coming up against with CX programmes,” said Stephan Thun, European CEO of MaritzCX. “Today, we’re seeing that a lot of companies are taking the time to invest in CX; however, they are struggling to reap the benefits. CXForum aims to help companies achieve better levels of competitive edge and improve their customers’ experiences and journeys.”

MaritzCX’s Justin Thompson, Vice President of Product Strategy and Nigel Cover, Vice President of Expert Services will also be giving expert advice and guidance through workshops and talks throughout the day. Stephan Thun, European CEO of MaritzCX will close the event with his thoughts on how the industry can continuously improve their CX operations through insight, analytics and processes to provide the most effective customer journey.

MaritzCX’s second CXForum will be held at OXO2, OXO Tower Wharf, London on the 6th October – for more details, please visit www.cxforum.co.uk.