MaritzCX Joins New Salesforce Analytics Cloud Ecosystem

MaritzCX for Salesforce integrates customer experience data directly into Salesforce, puts key insights and information at the fingertips of sales people and CRM users

Salt Lake CityNovember 19, 2014 – MaritzCX™ today announced it has joined the Salesforce Analytics Cloud ecosystem to help businesses easily manage more engaging and successful customer relationships.

MaritzCX is the new customer experience technology company that brings together the award-winning software innovation of Allegiance with the market research expertise of Maritz Research.

“It’s time to inject customer experience intelligence into the very fabric of business operations and make customer knowledge, history and accountability so ingrained with everyday business operations that it becomes a natural reflex,” said Carine Clark, future president and CEO of MaritzCX. “MaritzCX is making this happen and is working with partners like Salesforce to make it as easy as possible for our clients.”

By integrating real-time customer experience data from the MaritzCX Allegiance platform with Salesforce, MaritzCX for Salesforce empowers clients to initiate and accelerate activities that improve the customer experience and accomplish key outcomes such as retention, growth and profitability. MaritzCX for Salesforce will help clients see a more complete picture of the customer earlier, sense problems faster and act appropriately to make business more personal.

MaritzCX for Salesforce helps clients visualize customer feedback trends through a single view in the native Salesforce dashboards and puts customer feedback directly in the hands of account managers, sales executives and customer support specialists – people who can then act on it through their existing CRM workflow.

“The convergence of mobile, social and cloud computing has sparked a data revolution​, and companies today must leverage data-driven insights to connect with their customers in a whole new way,” said Keith Bigelow, senior vice president and general manager, Salesforce Analytics Cloud, Salesforce. “Salesforce Analytics Cloud is the first cloud analytics platform designed for every business user. With partner​s​ such as MaritzCX joining ​the Analytics Cloud ecosystem,​ ​​​companies can extend analytics to include critical customer insights for every business need, making it easier than ever ​for anyone ​to explore and share data instantly, uncover new insights and take action ​from anywhere.”

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About MaritzCX LLC

MaritzCX believes organizations should be able to see, sense and act on the experiences and desires of every customer, at every touch point, as it happens. The company helps organizations increase customer retention, conversion and lifetime value by ingraining customer experience intelligence and action systems into the DNA of business operations. MaritzCX is the combination of the Allegiance award-winning CX platform and Maritz Research strategic consulting services. For more information, visit

Salesforce and others are among the trademarks of, inc. MaritzCX and Allegiance are trademarks of MaritzCX LLC.

“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995:  This press release contains forward-looking statements.  The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions.  If any such risks or uncertainties materialize, or if any of the assumptions prove incorrect, the company’s results could differ materially from the results expressed or implied by the forward-looking statements we make.  Further information on factors that could affect the company’s financial and other results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including the company’s most recent Form 10-K.  These documents are available on the SEC Filings section of the Investor Information section of the company’s website at, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.





See why MaritzCX was named a Leader for Employee Experience Management