MaritzCX for Salesforce Launches on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

SALT LAKE CITY, April 23, 2015 – MaritzCX announced it has launched MaritzCX for Salesforce on Salesforce AppExchange to help front-line sales and support teams increase customer retention, conversion, and lifetime value by ingraining customer experience (CX) intelligence and actions into the DNA of business operations. The new MaritzCX app, built on the Salesforce1 Platform, integrates powerful CX insights from the MaritzCX platform into Salesforce views and workflows. It allows account managers and case workers to view data and take action from any device and any location, providing a single system for seeing, sensing and acting on the experiences of every customer, at every touch point.

Built for the Salesforce Customer Success Platform, which brings together groundbreaking cloud apps for sales, service, marketing, community and analytics, MaritzCX for Salesforce is currently available on the AppExchange at

MaritzCX for Salesforce Key Features

The MaritzCX app provides Salesforce customers with CX insights from the MaritzCX platform, which manages and consolidates customer intelligence from multiple channels such as:

  • Customer satisfaction surveys
  • Social media comments
  • SMS and mobile feedback
  • Receipt-based surveys
  • Telephone hotlines
  • Email and online surveys

Combined with native Salesforce dashboards, this full customer view helps employees diagnose customer problems, drive action, increase revenue, and reduce churn risk. MaritzCX for Salesforce also creates and manages new cases within Salesforce and integrates with Salesforce Chatter, making use of existing Salesforce workflows and assignment processes.

Comments on the News

“Our sales and services teams crave customer insights, so we strive to equip our front line with the best tools they need to be successful,” said Jacqui Darcy, director of client satisfaction, Quality Systems, Inc. “Integrating MaritzCX and Salesforce will streamline relevant data right into the fingers of those who need it, helping us work more efficiently and serve our customers better. We expect the greater transparency and visibility will provide a new level of ownership and accountability that will benefit our entire ecosystem.”

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in today’s connected world,” said Ryan Ellis, Vice President, Product Management, AppExchange, ISV and application lifecycle development, Salesforce. “By leveraging the power of the Salesforce1 Platform, MaritzCX provides customers with the proven social, mobile and connected cloud technologies to accelerate business success.”

“Empowering front-line staff with CX intelligence creates enormous opportunity for driving customer-centric change and real business results,” said Adam Edmunds, chief strategy officer, MaritzCX. “Opening the MaritzCX platform to integrate with Salesforce is a step in our mission to bring together everything needed to instrument and continuously advance CX outcomes.”

About Salesforce AppExchange

Salesforce AppExchange is the world’s leading enterprise apps marketplace that empowers companies to sell, service, market and engage for the Internet of Customers. With more than 2,700 partner apps and more than 2.9 million customer installs, it is the most comprehensive source of social, mobile and connected cloud apps for business.

Salesforce, Salesforce1, AppExchange and others are among the trademarks of, inc.

About MaritzCX LLC

MaritzCX™ helps organizations see, sense, and act on the experiences and desires of every customer to increase retention, conversion, and lifetime value. With an unmatched combination of customer experience (CX) software, research science, vertical market expertise, and managed program services, MaritzCX ingrains CX intelligence and action systems into the DNA of business operations and delivers the world’s broadest CX software and services business. For more information, visit




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Laura Kvinge



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