MaritzCX appoints Chris Travell as Director of Insights Automotive
London, 7th March 2018
Chris Travell has been appointed as European Director of Insights for Automotive.
Manufacturers spend millions to get customers to visit their dealerships, but if the customer experience (CX) is not exemplary, that investment is wasted. With a strong history in the automotive industry, MaritzCX is tirelessly working on improving the return on CX investment for its global automotive clients.
With Chris Travell joining MaritzCX as Director of Insights, the company continues to support its key clients to understand what drives their CX, drilling down to the relevant insights that are often hidden, but are essential to improve their CX strategy.
Combining his Japanese experience with his lifelong passion for the automotive industry, Chris Travell started out his career working for Mazda and Toyota in various head office and field capacities. In 1996 he came to Maritz Research where he was responsible for the Canadian automotive research consultancy for over 19 years. After two years Director of North American Automotive Solutions at Bond Brand Loyalty, Chris returns to MaritzCX.
Chris commented on his move “I am truly excited to be returning to MaritzCX, and working with key automotive clients to tell the story that is hidden in the volumes of data, that in general, many clients possess. In my consultancy position, along with the Insights team, we will be able to go beyond the data in order to solve the CX challenges clients face by identifying insights and building tangible measurements, ultimately driving positive business outcomes.”
Oliver Kipp, Chief Customer Officer at MaritzCX added, “Building on his research expertise and passion for the automotive sector, Chris can draw upon more than 30 years’ experience to partner with our key clients to translate business data into CX and performance improvements measurements and help automotive manufacturers survive in a rapidly changing business environment. With him as part of the team we can provide an even greater service to our clients.”
Chris Travell is the new European Director of Insights Automotive at MaritzCX.
MaritzCX® is the leading provider of CX technology and expert services for Fortune 100 companies. MaritzCX software and services help organisations see, sense and act on the experiences and desires of every customer to increase retention, conversion and lifetime value. With an unmatched combination of customer experience (CX) software, research science, vertical market expertise and managed programme services, MaritzCX ingrains CX intelligence and action systems into the DNA of business operations utilizing a staged CXEvolution process (to take the complimentary CX assessment, visit www.maritzcx.co.uk/assessment). For more information about MaritzCX, visit www.maritzcx.co.uk.
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