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MaritzCX Announces EMEA Partner and Channel Strategy as Demand for Customer Experience Solutions Drives Growth

Newly appointed VP of Channel Sales & Strategy EMEA, Marc Botham, joins MaritzCX from Microsoft to lead the expansion through an ecosystem of strategic technology and alliance partners and channel

London – November 17, 2016 – MaritzCX, a global provider of customer experience (CX) software and services, has announced its expansion of the Company’s partner ecosystem throughout EMEA. Marc Botham has also been appointed as Vice President of Channel Sales and Strategy for EMEA. Botham comes to MaritzCX from Microsoft, where he was the Director of the UK SMB channel, to work with industry-leading partners and value-added channels to build programmes that will take MaritzCX to a widening range of demanding CX customers.

The EMEA partner programme will offer a tailored programme approach to partnership allowing partners easy access to integrated and complementary technologies and services that will leverage the capabilities of the MaritzCX platform and improve the ability of our partners to differentiate, compete and grow in their markets. By including Partners with territory, technology, data management, vertical, and business consulting expertise MaritzCX can quickly advance any customer’s organisational CX capabilities and maturity.

“In an ever more competitive environment, delivering a great customer experience at every touchpoint is of critical importance to the success of organisations around the world. Our choice of business consulting and technology partners will enable customers to improve their level of customer-centricity and achieve business outcomes more effectively and more efficiently,” said Stephan Thun, CEO of MaritzCX EMEA.

“Partnering with MaritzCX to offer clients a complete solution and help them scale their CX programmes faster will not be a wholesale approach in EMEA,” added Botham. “Our engagement model will be totally complementary in a way that benefits each partner and most importantly, increases the value of the combined CX solution for each customer.”

Botham brings more than 15 years of experience in strategic alliances and international business development to MaritzCX having previously run UK and EMEA channel programmes at companies such as Symantec, Citrix, BMC, and Commvault.

To learn more about the MaritzCX Partner Ecosystem, contact Marc Botham: marc.botham@maritzcx.com

For press information about MaritzCX’s contact Andrew Smith, Director EMEA Marketing: andrew.smith@maritzcx.com

About MaritzCX
MaritzCX™ believes organisations should be able to see, sense and act on the experiences and desires of every customer, at every touch point, as it happens. The company helps organisations increase customer retention, conversion and lifetime value by embedding customer experience intelligence and action systems into the DNA of business operations. Ultimately, we want to be your preferred customer experience outcomes partner. The company specialises in solutions for key industries, including automotive, financial services, technology, B2B, healthcare, retail, and many more. MaritzCX is the combination of the Allegiance award-winning CX platform and Maritz Research strategic consulting services. www.maritzcx.com/