Guest opinion: The future of automotive customer experience
6 August 2015
The automobile industry is a competitive one. As a result, customer journey and experience will be the next competitive battlefield for the industry. A total of 89 percent of companies expect to compete on CX alone by 2016. Data mining software, such as the MaritzCx Spotlight, can analyse patterns in the consumer journey and can, at the click of a button, identify individuals that are more likely to buy, more likely to churn, or even become brand ambassadors. Read more at Automotive Management.