Forrester Customer Experience Index Surveys Available on the MaritzCX Platform
MaritzCX Users Can Have Customer Experience Index Score Calculated by Forrester
High Wycombe, England – 20th October 2016 – MaritzCX, a global provider of customer experience (CX) software and services, and Forrester (Nasdaq: FORR), a leading global research and advisory firm, today announced they have partnered to provide Forrester’s Customer Experience Index (CX Index™) surveys within the MaritzCX Platform. This partnership will give MaritzCX customers access to pre-built survey templates across 17 industries.
“We understand the importance of providing immediate time to value for customers, and Forrester’s CX Index is yet another way customer experience practitioners and business leaders can quickly develop results within their CX programme,” said Justin Thompson, vice president of product strategy for MaritzCX. “Forrester is a well-known thought leader in the CX industry, and their CX Index™ survey templates provide a credible framework to garner insightful results, which are trusted by companies around the globe.”
MaritzCX has worked with Forrester to make the CX Index surveys easy to implement for MaritzCX customers. Once the survey is active, data will be sent to Forrester to calculate the proprietary CX Index score for individuals who complete the survey. Data from the survey can then be used for all of the product features within the MaritzCX platform, or exported in any way the customer chooses. Customers interested in comparing their scores to industry benchmarks can subscribe to Forrester’s benchmark study to view the full data directly in Forrester’s CX Index Platform.
“It is no longer a secret that companies will increasingly win or lose on the battleground of customer experience. To truly improve the customer experience, businesses need deep, actionable CX insights,” said Roxana Strohmenger, vice president, Customer Experience Index, Forrester. “We have created pre-built surveys on the CX Index to take the stress and guesswork out of getting value from your CX programme. We’re excited to expand the reach of our CX Index by partnering with MaritzCX.”
Forrester’s CX Index gives organisations insight into their customer experience quality, the competitive landscape, and areas for improvement to drive incremental revenue growth. To find out more about the MaritzCX platform, MaritzCX will be attending the Forrester CXEurope 2016 event in London on 15th – 16th November.
MaritzCX® software and services help organisations see, sense and act on the experiences and desires of every customer to increase retention, conversion and lifetime value. With an unmatched combination of customer experience (CX) software, research science, vertical market expertise and managed program services, MaritzCX ingrains CX intelligence and action systems into the DNA of business operations. To take a complimentary CX maturity assessment and identify opportunities to drive enhanced business benefit from your CX program, visit www.maritzcx.com/gb/cxevolution. For more information about MaritzCX, visit www.maritzcx.co.uk.
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organisations.
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