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Flying High – Ryanair and the Steps to CX Excellence

High Wycombe, UK – 26th August, 2016

The low-cost airline has introduced a number of initiatives in order to improve the customer experience of its passengers. These include a ‘My Ryanair Club’ reward scheme, and ‘one-click’ purchases for customers who save credit card information on the phone app. The most interesting feature however, is the ‘Rate my Flight’ mobile feature, which prompts passengers to rate their Ryanair flight as soon as they land, giving the airline instant feedback on weak customer service areas.

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