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Executives Meet to Discuss Path to Value-Added Customer Experiences at CXForum in London

High Wycombe, 26th September 2017. On the 31st October, MaritzCX, a world-wide leading customer experience (CX) software and services company, will be holding their third CXForum, the leading UK customer experience (CX) conference. Over 130 delegates will descend on London to discuss trends, best practices, and techniques to help companies implement a holistic CX strategy.

Over the past 12 months the CX industry has seen an increased investment in CX initiatives as customer experience is viewed as the ultimate differentiator and as a means to add value across the entire business; creating a sustainable competitive edge, increasing customer loyalty and retention, and driving additional revenue.

“Even though the value of CX is understood by many executive boards, we have seen more than two thirds of initiatives fail,” commented Stephan Thun, CEO International at MaritzCX. “Often ambitious CX strategies fail as a result of lack of long-term planning.”

Consequently, the CXForum has invited leading CX experts to showcase best practices when it comes to creating engaging long-term CX strategies that leverage behavioural insights and incorporate the economics of loyalty. The CXForum will identify the unique combination of modern technology and personalised services that are needed at every customer touchpoint to ultimately support the CX drivers and barriers within a company – and promote innovations accordingly.

“At the end of this one day conference, delegates will be able to set up a personalised integrated and holistic CX strategy which will not only differentiate them from their competition, but also add value for their customers, and drive them towards long-term CX strategy success,” added Thun.

To learn more and secure your seat at CXForum visit www.cxforum.co.uk


About MaritzCX

MaritzCX® is known for providing CX technology and expert services for Fortune 100 companies. MaritzCX software and services help organisations see, sense and act on the experiences and desires of every customer to increase retention, conversion and lifetime value. With an unmatched combination of customer experience (CX) software, research science, vertical market expertise and managed programme services, MaritzCX ingrains CX intelligence and action systems into the DNA of business operations through its 12-point CXEvolution process. To take the complimentary CX assessment, visit www.maritzcx.co.uk/assessment. For more information about MaritzCX, visit www.maritzcx.co.uk.