CIOs must sharpen customer experience strategy
13 January 2015
The CIO has a key role in disseminating relevant customer information into all areas of the business. To implement an effective customer experience program, CIOs need to help design a program that leverages customer information existing in multiple areas of the business in order to help the organization create a holistic view of the customer journey and enhance the understanding of each individual customer along the customer lifecycle. Read more at CIO Insight.