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Predictive analytics: Better than surveys?

High Wycombe, England – 22nd November, 2016

Surveys and other traditional customer feedback tools have always served a valuable business function, and this is unlikely to change soon.

These tools provide an important baseline of customer opinions and issues. Alongside good closed-loop recovery processes surveys make it possible to reach out and respond quickly to customers’ needs.

Read the full article on MarketingTech.

MaritzCX