Predictive analytics: Better than surveys?
High Wycombe, England – 22nd November, 2016
Surveys and other traditional customer feedback tools have always served a valuable business function, and this is unlikely to change soon.
These tools provide an important baseline of customer opinions and issues. Alongside good closed-loop recovery processes surveys make it possible to reach out and respond quickly to customers’ needs.
Read the full article on MarketingTech.